Bonuses or rewards can motivate employees, as seen in successful studies where participants were over three times more likely to quit when financially incentivized
For the year ended 31 December 2025 2024 m m Revenue 25,610 25,867 Impact of translational foreign exchange 804 2025 revenue re-translated at 2024 exchange rates 26,414 25,867 Change in revenue at prior years exchange rates (constant rates) 2.1% Revenue by Product Category or Geographic Segment Including Revenue from New Categories, at Constant Rates of Exchange Definition Revenue by product category, and at the prior years prevailing exchange rate, derived from the principal product categories of Combustibles, New Categories (being comprised of revenue from Vapour, HP and Modern Oral), and Traditional Oral, including by the geographic segments of the United States, Americas and Europe, and Asia-Pacific, Middle East and Africa
Professional Dental Care Regular visits to the dentist for professional cleanings can significantly help in reducing smokers breath and improving oral health
Notably, the SRI PAB EM is more concentrated in the financial sector (34%) and less in the IT sector (13%) than other indices (2326% in the Financial sector, and 2125% in the IT sector)